Having been around in the industry since 1921, it hardly comes as a surprise that Vitamix is one of the leading blender manufacturers out there. Based in USA this family-owned and operated company is a firm favourite in Australia, and focuses on making premium grade domestic and commercial blenders. Their goal is to produce “can’t-live-without-it” blenders which customers can easily use for a variety of tasks,..including making incredible smoothies!

What Makes Vitamix a Great Brand


Apart from decades of experience and a focus on making functional, high-performing machines that make customers happy and their lives easier, Vitamix is a great brand for the following reasons as well:

  • Vitamix blenders are high-quality, industrial-grade tools that give professional results, whether the blenders are commercial or for business.
  • Extremely durable, Vitamix blenders come with full warranties, giving you the best value for your money. This not only makes them a smart investment but is indicative of their reliability. With Vitamix blenders, you’re buying dependable and not disposable, as the company proudly claims!
  • Vitamix blenders are engineered to make your life easier, with a range of advanced features such as aircraft-grade steels for quick and efficient cutting and blending, powerful motors, a metal drive system for durability, uniquely created jars to form uniquely controlled vortexes for better blending, and a cool-running motor that prevents any overheating.
  • Extremely user-friendly and simple to use, Vitamix blenders are also extremely easy to clean, equipped with self-cleaning technology; all you need to do is load the blender with warm water and a drop of soap and watch it clean itself in 60 seconds or lesser, without the hassle of disassembly.
  • Additionally, Vitamix blenders come with only one container in which you can make a range of different drinks, meaning lesser clean-up work without any compromise on the results.
  • With variable speed control, you’re in control all the time and can create a variety of different textures, ranging from chunky salsas to silky-smooth smoothies.
  • Vitamix blenders are extremely versatile, efficiently powering through chopping, grinding, pureeing and whole-food juicing without any hassles.

Types of Vitamix Blenders

Vitamix currently offers 3 types of blenders to customers:

  • Smart System Blenders
  • Classic Blenders
  • Space Saving Blenders

Smart System Blenders are equipped with advanced features, resulting in high performance that gets the job done quickly and efficiently. Classic Blenders may be simply designed but are extremely durable and equipped with intuitive features. Space Saving Blenders are multifunctional, letting you create double and single servings with only one machine.

An Overview of Vitamix Blenders in Australia

Whether you want smoothies, ice cream, nut butter, baby food, hot soups or frozen desserts, there’s very little margin for error when you choose a Vitamix. Every blend comes with the same perfect consistency and advanced features that you can operate with just a single touch enhance your convenience and save you a ton of time and effort. Not one for fancy, digital features? No problem; the company offers a range of differently styled blenders to choose any style, whether classic, modern, manual or automated.

Smart System Blenders

The A2300i, A2500i and A3500i are all part of Vitamix’s “Smart System” series, equipped with advanced features that get the job done in half the time with twice the efficiency. Designed to easily get through large quantities of ingredients, these blenders are powerful and durable, giving you consistent, quick results in every blend.

Featured Smoothie Blender: NutriBullet 1200W Series Blender 10 Piece Set

One of the worlds leading smoothie blenders with a powerful 1200w motor that breaks through the toughest ingredients to extract more of the nutrients 

Check Price at Amazon.com


  • Priced at $895
  • Available in black, red, white and grey
  • Variable speeds from 1-10 operated via a dial
  • Pulse function
  • Start/stop switch
  • A digital timer
  • 2-litre capacity container
  • 10-year warranty
  • Equipped with self-detect technology


  • Priced at $1,195
  • Available in red, black, grey and white
  • 10 variable speeds operated via a dial
  • A start/stop switch
  • Pulse function
  • A digital timer
  • 3 pre-programmed settings
  • 2-litre capacity container
  • Equipped with self-detect technology
  • 10-year warranty


  • Available in grey
  • Priced at $1,495
  • 10 variable speeds adjusted via a dial
  • 5 pre-programmed settings
  • One-touch start/stop
  • One-touch pulse
  • Programmable timer
  • Equipped with self-detect technology
  • 2-litre capacity container
  • Equipped with a 10-year warranty

Classic Blenders

The Vitamix E310 and the Vitamix 5200 are part of the company’s “Classic Blenders” series. They are extremely user friendly, convenient yet powerful and are of high quality. Perfect for a range of activities in the average home kitchen, these blenders can easily get you through chopping, crushing, pulverizing and grinding for a long time to come! These are investments you won’t regret.


  • Priced at $599
  • Available in black and white options
  • 10 adjustable speeds
  • On/off switch
  • Pulse function
  • 1.4-litre capacity
  • 5-year warranty


  • Available in black, white, red and grey
  • Priced at $895
  • 10 variable speeds
  • On/off switch
  • High/variable switch
  • 7-year warranty
  • 2-litre capacity

The Takeaway

One of the most iconic blending brands in the world, USA-based Vitamix is known for its high performance, high-quality products that are celebrated by homes and businesses alike. The brand has a worldwide fan following, ranging from celebrities to nutritionists to professional chefs to home-cooking enthusiasts. That the company brings its nearly 100 years of experience into its products is evident, with smart features that are constantly being upgraded and improved to stay relevant with market trends, extreme durability, high quality and through it all, customer satisfaction.